Ubisoft, one of the leading developers and publisher of computer- and video games was looking for a skilled partner in the reliable and flexible coordination and execution of its popular “Just Dance” Events. They are held annually in various electronics specialty stores and shopping malls in order to advertise current spin-offs of the successful video game series “Just Dance” and promote the sale of the game. The Ubisoft “Just Dance” Events are a particular highlight in which “Just Dance” dancers act as brand representatives in the sense of customer activation and get the public to actively participate and purchase the game.
Ubisoft’s requirements for raising awareness and drawing attention to the product launch for its “Just Dance” releases are fulfilled in a way that reaches the target groups. These include product presentations, customers consulting as well as various campaigns and promotions in the framework of these events. With this as background, Ubisoft relies on the selection, training, and assignment planning for the personnel as well as precise analysis of the success by regular reporting on the assignments. Along with “Just Dance” Ubisoft has been using these options for many years in its numerous promotions for Easter, Christmas or concrete releases of additional franchises such as Anno, Assassins Creed or Settlers. With the help of online tools such as mySales pro and myMissions, all measures for controlling and analysis purposes are tracked live by Ubisoft.