Client: glaskoch B. Koch jr. GmbH + Co. KG
Project: Visual Merchandising, Sales Promotion in Christmas business
Retail Stores: Galeria Kaufhof, Globus, Karstadt
Country: Germany
Period: since 2012

The family-owned company glaskoch B. Koch jr. GmbH + Co. KG was founded in 1859 and is among the leading glass suppliers in Europe. The company sells products in the product ranges Lifestyle, Proline, Jewels, Living under the brand LEONARDO.
Results
- Optimising the jewellery cabinets for Jewels by LEONARDO
- Increasing the stock turnover in the jewellery collection
- Considerable increase in satisfaction among commercial partners
- Improved product visibility for consumers
- Increased customer loyalty and higher sell-off