Merchandising for Philips Headphones

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Challenge

Gibson Innovations (formerly Woox Innovations) develops and sells audio and video products and accessories under the brand Philips. In the field of merchandising the company is looking for more than 100 retail partner branches in order to have an increasingly standardised presence in sale of headphones.

Solution

Gibson Innovations relies on our efficient solutions provided by professionally trained merchandisers and the quality implementation of the layout specifications as well as the realisation of standard layouts for retail partners:

 

  • Execution of quality controls based on before and after photos with
    myImages and continuous quality improvement through monthly image assessment reports
  • Surveys and visit documents with mySurvey Analyzer
  • Execution of extensive myClassroom online-training
  • Area monitoring, sales area remodelling and regular rackjobbing

 

By constantly reviewing current plans and the results of campaigns using an effective palette of online tools, Gibson Innovations achieves optimal transparency in store arrangement.


Client: Gibson Innovations Germany GmbH

Project: Measuring sales area, renovating sales floors, rackjobbing

Retail Stores: Media Markt, Saturn, MediMax

Country: Germany, Austria , Switzerland

Period: since 2014


Together with Gibson Innovations, PRofiFLITZER provides for an increasingly standardised presence for Philips headphones in electronics specialty stores.

Results

  • Visual improvement of headphones displays
  • Uniform brand appearance by increasing the layout quality
  • Increasing the turnover for headphone products
  • Considerable increase of satisfaction with retail partners
  • Improved visibility of the products for consumers
  • Increased customers loyalty and higher sell-out rates by taking the pressure off of field service