Garmin, the company for mobile navigation systems in the automotive industry, was faced with the concrete challenge of strengthening its position against the competition. The goal was to put the brand on more solid footing and significantly increase sales figures.
One core component of the solution for Garmin was nationwide sales promotion and professional sales of Garmin navigation devices including accessories in various sales channels such as Media-Saturn stores, MEDIMAX, Expert, Karstadt and METRO. In providing professional consultants and promotion- and tradeshow staff, Garmin profited most of all from the effective training on-site, by telephone or via myClassroom with the focus on product and sales training as well as efficient organisation of campaigns. This involved on the one hand the point of sale in retail sales as well as regional (Expert, EP usw.) and international (e.g. IFA, Car&Sound) trade and store exhibitions. By using online tools like mySales pro and myMissions, Garmin received transparent sales analyses as well as up-to-date data on the development of the campaigns in the various stores.