Specialised consulting for Garmin

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  • P1030221
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Challenge

Garmin, the company for mobile navigation systems in the automotive industry, was faced with the concrete challenge of strengthening its position against the competition. The goal was to put the brand on more solid footing and significantly increase sales figures.

Solution

One core component of the solution for Garmin was nationwide sales promotion and professional sales of Garmin navigation devices including accessories in various sales channels such as Media-Saturn stores, MEDIMAX, Expert, Karstadt and METRO. In providing professional consultants and promotion- and tradeshow staff, Garmin profited most of all from the effective training on-site, by telephone or via myClassroom with the focus on product and sales training as well as efficient organisation of campaigns. This involved on the one hand the point of sale in retail sales as well as regional (Expert, EP usw.) and international (e.g. IFA, Car&Sound) trade and store exhibitions. By using online tools like mySales pro and myMissions, Garmin received transparent sales analyses as well as up-to-date data on the development of the campaigns in the various stores.


Client: Garmin Germany GmbH

Project: Sales Promotion, Merchandising, Training

Retail Stores: Media Markt, Saturn, Expert, Karstadt, METRO

Country: Germany

Period: since 2008


“The dedication as well as the professional and transparent execution of the sales supporting measures at the PoS and at tradeshows, convinced us and prompted us to work with PRofiFLITZER. The quality and care of the specialists and the trade show personals from PRofiFLITZER is unique. With PRofiFLITZER personnel are well taken care of. This means that the employees are highly motivated and that fluctuation is low. For us this in turn means that we always have a reliable partner who professionally supports and represents us.”

Ms Doris Nohl, Garmin Germany GmbH

Results

  • Considerable increase in sales
  • Optimisation of consulting intensity at PoS
  • Increased satisfaction among customers and employees
  • Support of marketing and sales planning through information from reporting